South Lamar runs through zero-four between the intersection of Riverside Drive and Ben White. South Lamar is also home to the largest concentration of businesses inside 78704, many of which are independent businesses as well as a few new condo projects. Some of the veteran businesses like the Broken Spoke, Saxon Pub, Alligator Grill and Horseshoe Lounge have continued to add charm to the boulevard helping it maintain its old South Austin charm.
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